Different Breed ®

Delivering World-Class Experiences for Everyone

We help stadiums, arenas, and event organisers create inclusive, personalised fan experiences through dynamic and accessible fan guides - built to reduce support pressure, meet compliance, and deliver a world-class experience that everyone can access.


Problem

Stadiums, arenas, and event organisers face growing pressure to meet compliance, satisfy diverse fan needs, and demonstrate meaningful inclusion, all while being understaffed and overstretched.


Solution

We provide disabled-led, self-service software that makes accessibility effortless and scalable. Our interactive fan guides offer real-time, personalised support for every attendee, reducing customer service strain, ensuring compliance, and unlocking new commercial opportunities through better fan engagement and targeted sponsorships.


Current Customers

Sport: The WRU & Principality Stadium

Festivals: RADAR Festival, Brockwell Live, Mighty Hoopla, FIELD DAY, WIDE AWAKE, Bludfest

Different Breed ®

Bootstrapped

International

Events

Team

Craig Pryde

Founder & ceo

Connect with

Connect with

Different Breed ®

Different Breed ®

hello@differentbreed.events

Membership

A place for the industry to come together to share challenges, discover solutions, and drive innovation across the entertainment industry.

For Startups

CAST Profile

Opportunities to connect with decision-makers across the entertainment industry.

Industry Insights via direct sessions with our organisation members.

Organisations

Entertainment businesses buying technology

Access to our startup database and verified partners

Onboarding call and tailored report identifying startups matched to your organisation's goals.

Access to additional services - regular innovation reports, support with innovation programs, conference programming, partnership activations.

Membership

A place for the industry to come together to share challenges, discover solutions, and drive innovation across the entertainment industry.

For Startups

CAST Profile

Opportunities to connect with decision-makers across the entertainment industry.

Industry Insights via direct sessions with our organisation members.

Organisations

Entertainment businesses buying technology

Access to our startup database and verified partners

Onboarding call and tailored report identifying startups matched to your organisation's goals.

Access to additional services - regular innovation reports, support with innovation programs, conference programming, partnership activations.

The home of entertainment industry startups/scaleups.

Connect with us

The home of entertainment industry startups/scaleups.

Connect with us

The home of entertainment industry startups/scaleups.

Connect with us

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