ABOUT US
What is CAST?
Centre for Arts, Sports and Technology connects the entertainment industry to the technology shaping it. We’re built by the industry, for the industry. Continual research presented through 'Record', giving the industry a real time view into what's being built across the industry. We exist so no single venue, label, or organisation has to navigate the technology landscape alone.
Our Vision
A future where the entertainment industry helps shape the technology built for them. Where the people building culture have a genuine, ongoing voice in the tools that support it.
How We Drive Change
We believe lasting change in the entertainment industry moves through five interconnected stages.
01
Awareness
Change begins with visibility. The industry needs to see what's being built,
02
Understanding
Visibility creates the appetite to understand. Moving from observation to understanding.
03
Connection
Understanding creates the appetite for relationship. We bring both sides into genuine, ongoing collaboration.
04
Adoption
Integration of technology into the everyday.
05
Advantage
Those who understand and adopt becomes those shaping the industry’s future, not just keeping up with it.
The culmination of years of industry experience
Gav Parry
General Manager
For over a decade, I’ve seen firsthand how powerful networks are in propelling success. In the music industry, collaboration fuelled the rise of artists and projects.
Witnessing this same dynamic within startups – where I built communities for pre-series A companies, surrounded by successful founders and VCs who were pouring billions into startups – I saw an urgent need for change within entertainment.
While leading Entain’s Australian innovation strategy (a global entertainment giant), I witnessed the flip side: many startups struggled to connect with corporates. This experience ignited a mission to bridge the gap between the industry and the innovators.
By leveraging my experience alongside our advisors, who bring 30+ years of senior executive experience in government and the private sector, with strong networks across sports, music, innovation, and the broader entertainment industry, CAST is making innovation visible within the entertainment industry.
— Gav Parry, General Manager
Emily Copeland
Previously Head of Music at ABC and Director of Innovation & Partnerships at ARN/CADA. Currently at Music Australia and Good Authority.
Andrew Reid
Previously at TEG, dentsu and Nielsen.
Loretta Johns
Previously at Sydney Swans, Carlton Football Club, Seven Network and 3AW.
