CAST x MCC

Partnership Proposal

CAST x MCC — Partnership Proposal

CAST x MCC — Partnership Proposal

CAST x MCC — Partnership Proposal

The Melbourne Cricket Club operates one of the most significant venues in world sport, with a membership base, an events calendar and an operational footprint that few organisations in Australia match. The technology being built for venues, live events, membership and fan experience is moving faster than any single organisation can track, and most of it is built by companies MCC will never encounter through a standard procurement process.

The Melbourne Cricket Club operates one of the most significant venues in world sport, with a membership base, an events calendar and an operational footprint that few organisations in Australia match. The technology being built for venues, live events, membership and fan experience is moving faster than any single organisation can track, and most of it is built by companies MCC will never encounter through a standard procurement process.

CAST connects the entertainment industry with the technology ecosystem. Through our platforms, we map what companies are building, match it to the problems an industry faces, and track what gets adopted.

This proposal sets out a two year engagement. Year one builds the internal capability and the framework. Year two turns that framework into a structured startup program with MCC at the centre of it. Our goal is to empower MCC and its' staff to use these tools to make technology trial and adoption part of their everyday.

The position

The position

MCC does not need to buy innovation. It needs the internal muscle to find, assess and adopt technology on its own terms.

Every activity in this proposal is built around the same principle. Empowering the staff that own a problem to be in control of solving that problem with real tech built for the industry.

MCC creates a culture where staff feel empowered to find the solutions to their challenges.

What MCC receives

What MCC receives

$1,250 per year

CAST products. MCC gains access to all CAST tools. **5 seats are included in the yearly fee.

MCC joins CAST as a member organisation. Membership includes access to CAST products.

The account gives MCC the ability to see the technology landscape mapped to venue, membership and live event challenges, discover and shortlist tools against real internal problems, maintain a record of what has been trialled, adopted and retired, receive ongoing intelligence on emerging solutions, and give staff a place to search technology whenever a problem surfaces rather than waiting for a scheduled session.

MCC group view in BURGER

MCC group view in BURGER

A dedicated view shaped around MCC’s challenge set. Mapped challenges, shortlisted tools, active trials, adoption status. This becomes the organisational record of what MCC has looked at and why decisions went the way they did.

BURGER.OS · Network intelligence

MCC Group View

Mapped challenges

The live challenge register

Shortlisted tools

Matched to real internal problems

Active trials

Three light lift trials in year one

Adoption record

Trialled, adopted and retired, with reasons

The two year timeline

The two year timeline

Four phases in sequence. Three threads that never stop. Four hard milestones.

Select a phase to open its detail

Month 0

3

9

18

24

M3

M9

M15

M24

Twelve month adoption plan agreed

Month 3

Three technologies in trial

Month 9 · end of Q2 2027

Medium lift platform implemented

Month 15 · end of 2027, mid phase 03

Heavy lift platform rolled out

Month 24

Running threads · these never stop

Founder sessions

Quarterly, eight sessions across the engagement. MCC staff in working conversations with founders building at the centre of entertainment.

AI Platform workshops

Optional. Practical AI capability building for MCC staff. Usage, prompting, applied workflow.

Continuous problem discovery

The challenge register is a living document, not a one time exercise. Every session, workshop and trial retro adds to it. New problems enter constantly from departments not in the original cohort.

Year one program

Year one program

1. Alignment session

1. Alignment session

A half day session with MCC leadership before anything else begins. Clear agreement on expectations, the departments in scope, what success looks like at three, six and twelve months, and which problems are genuinely open to being solved differently.

2. Technology planning and adoption strategy

2. Technology planning and adoption strategy

$10,000 · first three months ($30k)

CAST works two days a month on site at MCC across the first three months. This period covers discovery across departments to build the initial challenge register, a public call for technology with review and triage of all inbound interest, bucketing of surfaced platforms into light, medium and heavy lift adoption tiers, identification of internal champions, and a defined twelve month adoption plan with named owners and milestones.

The output is a plan MCC can act on, not a report.

3. Launch announcement

3. Launch announcement

A joint press announcement positioning MCC as taking a public position on technology adoption in Australian sport and entertainment. It also serves a working purpose: a public call for technology built for venues, membership organisations and live events, inviting founders to come forward with solutions.

Outcome: a pipeline of solutions that exists because MCC asked for it.

4. Ongoing adoption support

4. Ongoing adoption support

$7,500 per month · from month four

Support with active adoption including champion coaching and vendor management. Quarterly technology sessions bringing MCC staff into working conversations with founders. One day a month on site at MCC, with teams and startups working out of the space. Continuous challenge register maintenance, so new problems keep feeding the pipeline. Optional educational workshops with Solaris on AI usage, prompting and applied workflow.

Optional activation: MCC challenge hackathon

Optional activation: MCC challenge hackathon

$10,000

$10,000

A publicly announced hackathon built around MCC’s real operational challenges, open to staff and to external builders. CAST would work with Build Club for prizes and platform partnerships.

The purpose is not to build products MCC deploys. The purpose is exposure. MCC staff spend time working alongside people who build technology, on problems those staff own.

1. Discovery identifies the priority problems

2. Problems become the public brief

3. CAST runs the hackathon

4. Partners and prizes secured

5. Outputs feed the challenge register and the adoption plan

Year two

Year two

Year one exists to make year two possible. By month twelve MCC has a live challenge register, staff who have worked directly with founders, an internal record of what has been trialled, and a public reputation as an organisation that engages with technology builders. We want to empower staff to better understand technology and know how to adopt it.

That is the foundation for a structured startup program. The indicative shape:

  • A cohort of startups building against MCC’s challenge set, with access to the venue as a testing environment

  • MCC staff as the operational counterparts, continuing the model established in year one

  • Continued adoption support, quarterly founder sessions.

  • Medium lift implementation completed and one heavy lift platform contracted, with rollout landing by end of year two

  • Challenge discovery owned internally, with CAST supporting rather than driving

Year two scope and investment to be defined at the twelve month review, once the challenge register and the startup pipeline are established.

Investment summary

Investment summary

CAST membership, annual

$1,250

Technology planning and adoption strategy, months 1 to 3

$10,000

Alignment session and two days per month on site, months 1 to 3

Included

Ongoing adoption support, months 4 to 12, nine months at $7,500

$67,500

Year one total

$78,750

Optional challenge hackathon

$10,000

Year one total with hackathon

$88,750

Year two is scoped at the twelve month review. Continuing adoption support at the same monthly rate would be $90,000 across twelve months plus membership renewal, with the startup program costed separately once the cohort model is defined.

Next steps

Next steps

1. MCC reviews and confirms interest in the core partnership

2. Schedule the alignment session within four weeks of sign off

3. MCC nominates the departments and staff in scope for the first discovery period

4. Agree joint announcement timing and messaging

5. Confirm whether the hackathon proceeds and set a date

Bringing the entertainment industry together, to create the future.

Connect with us

Bringing the entertainment industry together, to create the future.

Connect with us

Bringing the entertainment industry together, to create the future.

Connect with us