CASTCAST × CBAA
CAST × CBAAPartnership proposal

CAST × CBAA

Community radio sits at the centre of Australian music discovery, local storytelling and grassroots audience building. It also runs on tight margins, volunteer labour and technology stacks that were rarely built with community broadcasters in mind.

CAST connects the entertainment industry with the technology ecosystem. Through Record, our technology scout and adoption platform, we map what companies are building, match it to the problems an industry faces, and track what gets adopted.

This proposal sets out how CBAA and CAST can work together to give the community broadcasting sector visibility into the technology being built for it, around it, and a direct hand in shaping what gets built next.

Tuning in

What CBAA receives

Record Business$125per monthRecord on the Business plan at half price, for CBAA as an organisation, with unlimited answers. Year one is capped at $1,250.

CBAA takes up Record on the Business plan, with first access to new tools CAST builds.

The account gives CBAA the ability to see the technology landscape mapped to community radio challenges, discover and shortlist tools relevant to member stations, share “Tools for Community Radio” with members, receive ongoing intelligence on emerging solutions, and position CBAA as the sector's trusted filter on technology.

CBAA on Record Business

Record is strategic intelligence for the entertainment industry: what is changing, who is building and where entertainment technology is heading. CBAA's account puts it inside the tools the team already uses: one shared account, with a named key for each person. We work with you to access preferred pricing for member stations with selected technology tools.

Open CBAA preview
Record · Business account
CBAA on Record
Unlimited answersAcross the whole CBAA account
A named key for each personAll drawing on one CBAA account
Inside ChatGPT, Claude, your modelWhere the team already works
Researched answers and strategy briefsFrom a quick search to a brief on a plan
Admin panelThe needs of the network in one view (coming soon)
First accessTo new tools CAST builds
Now playing

Tools for Community Radio

A CBAA 'tools for' that turns technology discovery into something member stations can browse. Instead of a generic directory, it groups tools around real industry needs.

Open CBAA Tools For
Run of show

How it runs

01

CAST onboarding

Before anything goes live, we run a working sprint with the CBAA team to understand the sector properly. The sprint surfaces the day-to-day operational and technical challenges facing stations, where existing tools fall short, the highest-priority use cases across the network, and the solution categories Record should track for CBAA and its members.

This makes CBAA's account genuinely useful rather than generic, and produces the challenge set behind the launch's public call for tools.

02

Launch press release

As CBAA takes up Record, we run a joint press announcement and campaign. It does more than announce the partnership: it puts out a public call for tools that can help community radio now and into the future, inviting startups and technology providers to come forward with solutions for the sector.

Outcome: launch “Tools for Community Radio,” position CBAA as the association driving technology forward, attract founders building for community broadcasting, and surface a pipeline of solutions because CBAA asked for them.

03

Free trial

Included: first six months for five CBAA member stations receive complimentary access to Record, so the value is proven at station level before anyone is asked to commit. Trial stations get Record in full. Every station that joins rolls up into CBAA's account, so the association sees the whole network's activity in one place.

Rate card

Investment summary

Record Business at half price, $125 a month*Unlimited answers. Year one capped at $1,250$1,250
Record onboarding, launch campaign, and five station trialsIncluded
Year one total$1,250
Coming up next

Next steps

  1. CBAA reviews and confirms interest in the core partnership
  2. Schedule the management sprint within four weeks of sign-off
  3. CBAA nominates five member stations for the trial cohort
  4. Agree joint announcement timing and messaging